Services
Five pillars. One team.
Website strategy, design and development, search visibility, hosting and ongoing care for Singapore businesses: the thinking, the making and the looking-after, from one team, so nothing falls between suppliers. Start with one pillar or bring us the whole project.
Strategy & Storytelling
Know what the site is for before anyone designs it.
What it means for you. You get a clear brief for your website: who it is for, what they need to understand, and the one or two actions that matter most to your business. Every later decision is checked against it.
What is included
- Website strategy and planning
- Goals, audiences and priorities, agreed in writing.
- Creative direction
- A visual and verbal direction that fits your business, not a theme.
- Digital brand storytelling
- Plain-language messaging that explains what you do and why it matters.
- Information architecture
- Pages, structure and journeys planned around what visitors need to decide.
Design & Development
Designed for your customers, built to last.
What it means for you. A website that looks like your business and works the way your customers expect, on any phone or screen. It is built without bulky page builders, so it stays fast and is easier to look after.
What is included
- UX and UI design
- Layouts and interfaces reviewed with you before they are built.
- Custom website development
- Clean, hand-built code, tested on real devices.
- Responsive design
- Composed for small phones through to large screens, not just shrunk.
- Third-party integrations
- Connecting tools your business already uses, such as booking, payments or enquiry handling. Each integration is assessed for feasibility, compatibility, security and cost before it is scoped.
Visibility & Discoverability
Easy to find, easy to understand.
What it means for you. Foundational SEO is part of every website we build. Your pages are structured so search engines, and the AI tools that summarise the web, can read them clearly and describe your business accurately. Nobody can guarantee rankings or AI citations, and we will never claim to.
What is included
- Foundational technical and on-page SEO
- Included in every build: speed, indexing, sitemaps, clean page structure, and titles and descriptions written for people first.
- Structured data
- Machine-readable facts about your business and services.
- GEO and AEO considerations
- Content shaped so AI answer engines can understand and quote it correctly.
- Ongoing SEO and GEO
- Continued search and AI-visibility work after launch, as a separately scoped retainer.
Hosting & Infrastructure
The technical plumbing, taken care of.
What it means for you. Domains, security certificates and hosting are set up properly, so your site loads quickly and you are not left chasing three different providers when something needs changing. We recommend the hosting that suits each project.
What is included
- Domain and SSL
- Domain settings and HTTPS certificates set up correctly.
- Managed hosting
- Available through our partnership with Pivotal Systems Pte Ltd, whose servers are located in Singapore.
- Platform hosting
- Websites built on Netlify, Webflow or another platform are hosted by that platform’s own provider.
- Performance optimisation
- Fast loading on real mobile connections, measured, not assumed.
Optimisation & Partnership
A site that keeps earning its place.
What it means for you. Optional support after launch, arranged as separately scoped retainers: maintenance to keep the site up to date, technical support when something needs fixing, and ongoing optimisation based on what you learn from real use.
What is included
- Maintenance and technical support
- Updates, checks and fixes so the site does not quietly go stale, scoped as a retainer.
- Analytics and measurement
- Privacy-conscious measurement of what visitors do and where they come from.
- Ongoing optimisation
- Regular improvements based on real use, scoped as a retainer.
Search is changing
GEO and AEO, in plain English.
What are they?
AI assistants and answer engines increasingly summarise the web instead of listing links. Generative and answer engine optimisation (GEO and AEO) means making your content clear and well-structured enough for them to understand.
What do we do?
We structure your pages and facts so they are accurate, consistent and easy to read for people, search engines and AI tools alike, including structured data that describes your business.
What can nobody promise?
That an AI will cite you, or that you will rank first. Anyone who guarantees that is guessing. We make sure your site gives you the best possible chance.
How pricing works
Quoted for your project. Not a package.
You tell us what you need
On WhatsApp, by email or through the enquiry form. A rough idea is enough to start.
We scope it in writing
Pages, features, content and integrations, with what is included and what is not.
You get a quotation
Based on the requirements, deliverables and complexity of that scope. Any work outside the agreed scope is quoted separately and approved by you before it begins.
Build with Kopi, grow with Kopi.
Most work starts as a Build: a scoped project with a clear start and finish. Every build includes foundational SEO. After launch, Grow is optional: ongoing SEO, GEO, maintenance, optimisation and support, each arranged as a separately scoped retainer. It is never a required subscription.
| Service | Build | Grow |
|---|---|---|
| Strategy & Storytelling | Usually | Not needed |
| Design & Development | Usually | Not needed |
| Visibility & Discoverability | Always | Retainer |
| Hosting & Infrastructure | Usually | Optional |
| Optimisation & Partnership | Rarely | Retainer |
Let’s Have a Kopi.
Not sure which pillar you need? Tell us what the website has to do for your business and we will suggest where to start.